10 things you can learn from Amazon Founder – Jeff Bezos and add to your business. Jeff Bezos (if you don’t know) is the CEO and founder of the behemoth Amazon. While many of us were kicking up our Airwalks with an episode of Friends playing in the background, Bezos was architecting a grand plan that would change the way people shopped forever. He called it the “Everything Store,” a place where people could purchase virtually anything using the as-yet-untapped power of the Internet. Twenty years later, the Everything Store makes billions worldwide and goes by the name Amazon.com.