10 Tips For Starting Your First Business

So you’ve finally decided to take the leap and start your first business. Congratulations! This is a step that not many budding entrepreneurs actually take; making the jump from conceptualising a business to actually making it a reality can be extremely daunting and difficult, so many people just allow their business ideas to become pipe dreams that are never fulfilled. As such, you’ve already taken an important first step, but there’s much more to be done if you want to ensure your business is successful. Here are 10 tips for starting your very first business.

1. Create a bulletproof business plan

Your business plan is the document that you’ll use for everything from securing funding to keeping shareholders happy (if and when you reach that point). As such, making sure it’s as foolproof as possible right from the outset is a good idea. If there are flaws in your business plan, then it essentially means there are flaws in your business as a whole, and naturally, you will want to stamp those flaws out. Work hard on making a business plan that outlines your path to profitability and your methodology.

2. Figure out your funding path

Funding for a business is critical, and so acquiring it early – or, at the very least, knowing how you’re going to do so – is essential. Many governments will provide small business loans, so this is a good place to start, and you could also look into angel investment or venture capital as potential ways to accrue some funding. If these options aren’t open to you, then you could even think about personally funding your business; a £3000 loan could help you to pay for premises, overheads, and other expenses early on, for example.

First Business
First Business

3. Build a brand

Your branding is at the heart of everything you do as a business. It’s what differentiates you from your competitors; you could be selling similar products or services to a competitor, but if your brand is stronger, you’ll likely win out in the long run. Branding informs everything from your graphics all the way through to the style of copy you’re using, and it’s important to make it consistent. Don’t be afraid to enlist the services of a branding consultant if you need to.

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4. Be realistic

If you’re opening up a coffee shop, you’re unlikely to be competing with Starbucks within the first few years of your existence. It’s important to maintain realistic expectations as a business owner, and this extends to every element of your operation. Don’t overreach yourself; be ambitious with your decisions, but understand where your limitations are, because attempting to break them too early or too often could result in some serious issues for your business.

5. Take care of the legal side

The legal side of starting a business can be a massive headache, but it’s essential for making sure that everything is above board. The last thing you want is to create a profitable and successful enterprise, only to be brought down by some legal loophole or obscure law that you didn’t anticipate. Hiring legal representation early on for your business might seem like an unnecessary expense, but the peace of mind is well worth it.

6. Have a killer product or service

Of course, at the heart of every successful business is an undeniably useful product or service. You can determine whether or not you have one of these before you’ve even started up your business. Ask your friends and family whether they would actually use the thing that your business will provide. This isn’t a perfectly reliable litmus test, but it will give you an idea as to whether the idea at the heart of your business is one that’s worth pursuing or not.

First Business

7. Research your market and demographic

As a business, you will inevitably be aiming for specific markets and demographics; after all, very few businesses can be all things to all people (even businesses like Amazon don’t appeal to 100% of customers). By conducting market research, you’ll gain a greater understanding of who your core demographic is and how you can better appeal to them. Doing this might seem a little tedious, but it’s an essential step on the path to entrepreneurial success.

8. Look into premises

Sooner or later, your business will likely require larger premises than your home or your apartment. If you’re running an ecommerce operation, for example, you’re probably going to want to look into warehouses or other storage solutions for your products. On the other hand, if you’re offering a public service, then having an office means you’ll have somewhere professional to greet clients and give them the impression that you’re serious about what you do.

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9. Don’t quit your day job

It’s natural to passionately leap into starting a new business, but you should check yourself before you commit. Keeping your day job can be a good way to build up the funds necessary to start the business, and if it does fold and you don’t manage to achieve success (which is very common for new business ventures), then you’ve got something to fall back on as an emergency strategy. Don’t make the leap without knowing that you have something to pull you back if necessary.

10. Be passionate

Passion is one of the cornerstones of starting a small business. When you’re passionate about your idea and truly believe that it deserves to succeed, you’ll be able to weather all kinds of slings and arrows and emerge on the other side victorious. Setbacks become opportunities for learning, and victories become opportunities for growth. Make sure you’re always viewing your business through the lens of that initial passion and you’ll have a natural advantage over the cynics.

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How To Guarantee Uptake Of Agricultural Innovation Among Small Scale Farmers


Uptake of agricultural innovation refers to the integration or adoption of an innovation by a farmer into their normal farming activities over a considerable period. It is however important to note that adoption is not a permanent trait. According to Dasgupta (2021), an individual may choose to stop the use of an innovation or technology for different reasons, ranging from socio-economic to institutional reasons one of which might be the introduction of new and better technology. Adoption or uptake of innovation can be classified into two levels, according to Feder et al. (1985). These are individual (farm level) adoption and aggregate adoption.

Adoption at the individual farmers’ level is defined by the degree of use of an innovation or practice in the long-run equilibrium when the farmer possesses complete information about the new technology. For aggregate adoption behavior, diffusion is referred to as the spread of innovation within a given location or group. This means that aggregate adoption is measured by the aggregate level of specific new technology within a given geographical area or a given population (Podsakoff et al., 2003).
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Guaranteeing Uptake of Innovation among Small Scale Farmers

To guarantee the uptake of a technology or innovation among farmers, the innovation must possess the following features:

Must possess a relative advantage over existing technologies:

Relative advantage measures how improved an innovation is over a competing option or the previous agronomic methods. Potential adopters need to see how the innovation would be beneficial to them, given their current situation. It could be in one or more of the following areas:

agricultural 696x392 1

increased productivity

improved livelihood

better service

reduction in drudgery and physical labor

empowerment of the farmers

increase in the marketability of products

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reduced environmental impact

saving of money

proper utilization of land area

saving time.

The innovation must be perceived to be better than the status quo. This will result in increasing the rate of diffusion of the innovation among the target audience.

save world innovation concept girl holding small plant tree sapling are growing up from soil palm with connection line ecology conservation concept

Must be compatible with existing values and culture:

Compatibility refers to the level of compatibility that an innovation has with individuals as they assimilate it into their lives. Potential adopters need to know that the innovation will be compatible with their life and lifestyle. If an innovation requires a huge lifestyle change or if the user must acquire additional products to make the innovation work, then it is more likely to fail. Compatibility reduces inertia in adoption – incompatibility means that adoption is unlikely until the relative advantages increase (Bond-Smith, 2019). According to Rogers, the process of adoption and diffusion of innovation is governed by individuals operating within a social structure, therefore the new technology must be technically compatible, and the innovation or technology must be organizationally compatible.

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Must be easy to use:

Complexity refers to how difficult it is for adopters to learn to use a given technology. It is the degree to which an innovation is perceived as difficult to understand and use. While innovators and early adopters may be quick to understand the use of new technologies, they only represent a small percentage of the clientele, therefore technologies and innovations must be designed or assembled in such a way that they are easy to understand and use. Complexity slows down the gears of progress. The more complex an innovation, the more difficult it will be for potential adopters to incorporate it into their lives.

Must possess trialability:

Many production techniques can be applied to a very narrow subset of farmers, and locations. The effect can be monitored to support decisions for gradual diffusion of the innovation. The ability to test a potential agricultural intervention on a limited basis allows farmers to explore the implementation of the practice, its acceptability, and the potential outcomes. Trialability describes how easily potential adopters can explore an innovation before deciding on adopting it. Trialability is critical to facilitating the adoption of an innovation. The farmers want to see what the technology or innovation can do and give it a test run before committing. This is the underlying concept of demonstration farms for new improved varieties of a particular crop and the test run of a new machine, for example, the combine harvester.

Results must be observable:

Observability is the degree to which the results of the innovation are visible to others. Observability is the extent to which the results or benefits of using an innovation are visible to potential adopters (Carmichael et al., 2000). Visibility of an innovation stimulates peer discussion, as farmers and potential adopters of innovation often request information about it. In any process of adoption or diffusion, not everyone adopts an innovation immediately. Potential adopters of all types must see the benefit of adopting innovation and using it. This is the degree to which the results of an innovation are visible to others.

Must be divisible:

Divisibility refers to the degree to which an innovation may be tried on a limited basis. This is the degree to which an innovation may experiment with small units. Purchase of tractors or harvesters and use is a one-time major investment. Part of it cannot be purchased and tried in phases, although they could be hired.

The technology must be accessible:

This is the degree to which an innovation is readily available with minimum effort. There is little need for a change agent to push farming inputs that farmers either cannot afford or for which infrastructure does not exist for its distribution.

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To ensure adequate uptake of agricultural innovation among farmers, the innovation must be assembled with the aforementioned factors in mind. The moment the farmers or rural dwellers are aware that there is a cheaper and more effective means to achieve what they do, the technology is likely to attract a high level of interest and consequently, adoption among the farmers. The change agent or change initiator must ensure that the following questions are answered:

  1. What conditions need to exist for your innovation to thrive?
  2. What technologies need to be compatible with your innovation?
  • What research needs to be done on the farmers and/or potential adopters?
  1. What elements are in your control to manipulate?
  2. What are the existing technologies that compete with the new technology?
  3. What are the shortcomings of the existing technologies?
  • What sort of improvement or change will the technology bring to the lives of the adopters?


Bond-Smith, S. (2019). The impact of compatibility on innovation in markets with network effects. Economics of Innovation and New Technology, 28(8), 816-840.

Carmichael, C., Turgoose, C., Gary, M.O., & Todd, C. (2000). Innovation and SMEs the case of Yorkshire, UK. Journal of Industry and Higher Education, 14(4), 244-248.

Dasgupta, P. (2021). The Economics of Biodiversity: the Dasgupta Review. HM Treasury.

Feder, G., Just, R. E. & Zilberman, D. (1985). Adoption of agricultural innovations in developing countries: A survey. Economic development and cultural change, 33(2), 255-298.

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Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y. & Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology, 88(5), 879-903.


Caleb Evinemi, Greg Ikwe, and Peter Daniel

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6 Live Casino Strategies for Winning

The thrill experienced by casino players is one of the factors that have made the game so addictive. Winning however, is what gives a player bragging rights and the acclaimed title of a professional. Live casino sites like bet365 promo code India give a player of any level the required practice to understand live casino games and increase their chances of winning the pot. 

However, seasoned players will approach casino games with particular strategies depending on the games. Whether it be roulette, blackjack or baccarat, players must keep the following tips in mind as they log on to the live casino site:

  • Ensure the site is licensed

In order for an online casino to legally provide access to live games, they are required to apply for and obtain a licence. This requirement will benefit both the casino operator and the users of the website. The operator will have the ability to open a bank account and also enjoy reduced tax rates. The player will avoid being scammed and falling prey to rigged RTP (return to player) percentages. 

The algorithm that generates numbers on a licensed site is closely monitored through periodic audits, and a compliance certificate issued to these websites. This certificate is displayed at the bottom of the home page. 

  • Make sure you have sufficient bandwidth

Advancements in technology have made it possible to access the required bandwidth to stream live casino games, not only on a computer but also on mobile phones and other handheld devices. To avoid interruptions and downtime during a live casino game, the players need a strong and stable connection that will guarantee seamless live streaming. 

  • Use bonuses to your advantage

As a way to increase the popularity of online casinos, proprietors came up with bonuses and promotions that allow the player to access games for free. Upon registering on a particular site, users are offered a welcome bonus with which they can familiarise themselves with the interface. The live casino rules may state that the winnings from bonuses are revolved a few times before withdrawal. 

Other promotions include free spins, cashbacks, and deposit matches. Making use of these offers will not only save the player money but also educate the player through the demo/trial accounts.

  • Put a limit to your expenses and time

Before starting a live casino game, a professional gambler places limits on the amount of money and time to spend during a session. This will enable him to avoid temptations in a game that is entirely seductive and fun to play. A novice should also avoid playing for big jackpots that require a larger buy-in. These high stakes games are accompanied by high pressure and strategies that only experienced players can master.  

  • Educate yourself on casino game strategies

It is crucial for a player at any level to understand the rules of the game before getting started. This information will help in placing correct bets, help you plan your next move, and avoid costly mistakes that will bankrupt a player. Adequate preparation will boost your chances of winning, since the player will be aware of what to do and what to avoid. 

  • Avoid drinking alcohol 

When staking your hard-earned money, it is best to steer clear of alcohol. Any form of intoxication will lead to poor decision-making and taking bigger risks that will lead to losses that would otherwise be avoided. 


Since playing live casino games is a form of entertainment, you should not forget to have fun. Win or lose, the ultimate purpose of the game is to enjoy yourself as you play. If you’re getting stressed by the level of pressure in the game, take a break and return with a clear head. 

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The most significant methods for picking forex brokers in AU

Picking a forex broker can be daunting, particularly for traders new to the game. There are countless factors, from fees and spreads to account types and tradeable assets. And then there are the more intangible elements, like customer service and platform functionality.

To make things easier, we’ve compiled a list of the essential methods for picking forex brokers in AU. By following these guidelines, you’ll be sure to find a well-suited broker for your trading needs. Check Saxo for a great selection of brokers.

Consider your trading goals

Before looking at forex brokers, knowing what you want to achieve with your trading is essential. Do you want to make an instantaneous profit, or are you aiming to build long-term wealth? Are you simply trying to generate some extra income?

Your trading goals will determine the type of broker you need. For example, if you’re looking to trade forex for a living, you’ll need a broker that offers high leverage and low spreads. On the other hand, if you’re starting, you might want to choose a broker with lower fees and good customer service.

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Research the fees

Regarding forex brokers, fees can quickly eat into your profits. That’s why it’s essential to research the various fees of different brokers before deciding.

Here are some of the typical fees charged by forex brokers:

  • Spreads: The difference between a currency pair’s bid and ask price.
  • Commission: A flat fee or a percentage of the trade value is charged per trade.
  • Swap fees: A fee charged for holding a position overnight.
  • Inactivity fees: A fee charged to traders who don’t meet a minimum trading volume.

Compare account types

Forex brokers offer different account types, each with its benefits and drawbacks. For example, some brokers offer managed accounts, where you hand over the reins to a professional trader. Others offer mini accounts, which are ideal for beginners as they allow you to trade small amounts of money.

fx broker

To find the best account type for you, consider your trading goals and experience. Beginners, for instance, might want to start with a mini account, while more experienced traders might prefer a managed account.

Consider the tradeable assets

When picking a forex broker, it’s essential to consider the range of tradeable assets on offer. Some brokers only allow you to trade major currency pairs, while others also allow you to trade minor pairs, exotics, and even cryptocurrencies. To find the right broker, consider what assets you’re interested in trading.

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Evaluate customer service

You’ll likely need customer support if you’re new to forex trading. Excellent customer service can differentiate between a profitable trade and a loss if you have queries about your account or need support with a trade.

When evaluating customer service, there are a few things to keep in mind:

  • The support quality: Is the support team knowledgeable and helpful?
  • The availability of support: Is the support team available 24/7?
  • The support channels: Do the brokers offer phone, email, and live chat support?

By considering these factors, you’ll be able to find a forex broker with good customer service.

Test the platform

Most forex brokers offer a trading platform, whether a web-based platform or downloadable software. Before deciding on a broker, it’s essential to test the platform to see if it’s user-friendly and offers all the features you need.

Here are some things to consider in a forex trading platform:

  • Ease of use: Is the platform easy to navigate?
  • Charting tools: Does the platform have all the necessary charting tools?
  • Indicators: Does the platform offer all the indicators you need?
  • Newsfeed: Does the platform provide a live newsfeed?

By testing the platform, you’ll be able to determine if it’s the right fit for you.

Read online reviews

One of the best ways to pick a forex broker is to read online reviews. By reading reviews, you’ll get insights from other traders about a broker’s strengths and weaknesses.

There are several things to consider when reading reviews:

  • The source of the review: Is the review reputable?
  • The tone of the review: Is the review positive or negative?
  • The content of the review: Does the review provide valuable insights?

By considering these factors, you’ll be able to find helpful and accurate reviews on what broker is best for you.

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Yes, you’re wrong to ask guests to leave if they don’t bring a baby gift

Tia Ewing was joking — sort of — when she deadpanned at her baby shower that if her guests hadn’t brought a gift, they should just go.

In an Instagram video, which has solicited more than 1,500 comments, Ewing’s husband, Early Walker, is thanking guests for attending the shower.

“First and foremost, thank y’all for coming, appreciate y’all,” Walker says. “Got to shout out to everybody that played a role in this.”

“Not everybody,” Ewing says. “Because some people came and didn’t even bring a gift. Let me tell you something, this kind of gives me wedding vibes. At my wedding, a lot of people came, but they didn’t bring a gift. So if you came to the baby shower and didn’t bring a gift, you can leave.”

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#guestsdontpay comes as guests are charged to attend celebrations

Guests laughed. A friend standing alongside the couple says Ewing didn’t mean what she said. “I meant exactly what I said,” Ewing reiterates. “So, if you didn’t bring a gift, you can get up and go. I said what I said.”

Walker, looking sheepish, says, “Okay,” and hands the mic back to the shower’s DJ, who then says, “Yeah, man, y’all heard what she said. You gotta get up and head to the nearest exit.”

The video, also posted on the couple’s YouTube channel, invites people to weigh in: “I asked the guests at my baby shower to leave if they didn’t buy a gift. Was I wrong?”

Comments on the video are split between those who side with the mother-to-be and people criticizing her for being rude.

“You should only invite folks who you know would purchase a gift,” one Instagram user wrote. Another wrote: “No she is not wrong, too many people take advantage of these types of events” and “eat up everything.”

On YouTube, a commenter wrote: “Even if I brought a gift, I would still get up and leave. You don’t know people’s financial situation. But even if that isn’t the case, she should have stated it on the invitations. It was crude and tacky.”

Ewing, due to deliver in October, said she wasn’t serious. She said one person did leave and quickly returned, playing up the satirical moment.

“I’m kinda a jokester,” Ewing said in an interview. “In my mind, it was partially a joke.”


“Most of the room, they know me,” she said. “They know my personality. So for them, it wasn’t offensive because that’s kind of my personality. Nobody was offended because nobody showed up without a gift, to my knowledge.”

Miss Manners: I think my brother’s baby registry is outrageous

Ewing is serious about this. She’s adamant that if you attend someone’s birthday, wedding, or baby shower, you should bring something.

“It was kinda funny, kinda real,” Ewing said. “At my wedding, I noticed that many people came and didn’t bring a gift. And I don’t know about you, but I’ve never gone to anyone’s wedding and not taken a gift. I expect that if you come to an event, you at least bring a card.”

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Ewing hadn’t expected so many people would believe she would ask gift-less guests to leave. But if there’s truth in humor, the video does illustrate an ugly trend of wish lists, gift registries, and GoFundMe campaigns for people not in need, according to Judith Martin, who pens the syndicated etiquette advice column “Miss Manners.”

Engaged couples set up websites asking friends and family to contribute to the costs of every aspect of their wedding, including the honeymoon. Folks invite you to their celebrations — a birthday or retirement party — and unashamedly expect you to cover the costs of the venue, the meal, or both. They are specific in demanding a particular present.

“People who are solvent are begging,” Martin said in an interview. “The blatant greed is probably the number one etiquette problem. Gimme, gimme, gimme. And it’s shocking.”

A preacher scolded his flock for not ‘honoring’ him with a luxury watch

A pastor in Missouri had to backtrack comments he made after berating his congregation for not buying him a Movado watch that can cost anywhere from a few hundred dollars to well over $1,000.

“That’s how I know you still poor, broke, busted and disgusted, because of how you been honoring me,” the minister told his congregation, according to a video of his message uploaded on TikTok. “I’m not worth your McDonald’s money? I’m not worth your Red Lobster money?”

The pastor later posted a video on Facebook apologizing for his tirade.

To justify their excessive demands, people often claim that etiquette rules have changed.

“Of course, etiquette changes, just as language changes, as law changes, but in measured ways for the good of all,” Martin said. “This is a horrendous development that people are trying to gouge others to feed their greed.”

So, no, you don’t berate people for showing up at your celebration empty-handed. You shouldn’t tell them what specific gifts they should bestow upon you. Don’t hand guests the account number of the college fund you’ve established or the charity you would like them to support.

Baby showers were once upon a time informal little occasions where people gave charming little, funny things, Martin said. Gifts should be thoughtful “tokens” of affection, Martin said.

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If you’re attending a baby shower or wedding, yes, you should bring a present. “But not because it’s the price of admission, not because they’re serving you champagne and wedding cake, but because you care enough about these people to go to their shower or wedding,” Martin said.

Invitations have become more like an entrance fee to people’s events and not just for milestone occasions. It is a shocking travesty of using social relations in this way,” Martin said. “It’s become a way for other people to do your shopping. They’ve destroyed the whole idea of presents.”

Baby showers weren’t enough. Now there are gender reveals, with guests wondering if this is gift-worthy. The growing number of celebratory events is financially draining for many people, who are often too scared to say so for fear of being accused of not loving someone enough.

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“Caring about somebody and being delighted that person is having a baby does not mean you necessarily want to furnish their house and support the child. Hospitality and the social relation counts for nothing,” Martin said. “You’re just supposed to come in and pay your tribute. It’s like paying taxes.”

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The movies most often assigned in college, and more!

Films most often assigned in college

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The single-most-assigned film on college syllabuses silently depicts everyday life in Ukraine and Russia almost a century ago. For more than an hour, it shows people sunbathing, riding in ambulances, brushing their teeth, leaping hurdles, operating a smelter and doing calculations on an abacus.

Dziga Vertov’s “Man With a Movie Camera” claims top honors over more widely celebrated fare, including Spike Lee’s “Do the Right Thing” and Orson Welles’s “Citizen Kane.” Rounding out the top five are another Eastern Bloc fan favorite, Sergei Eisenstein’s “The Battleship Potemkin,” and Fritz Lang’s futuristic sci-fi drama, “Metropolis.” (Vertov, formerly known as Denis Kaufman, is said to have chosen the first name Dziga because it recalled the sound of cranking an old-fashioned movie camera.)

When you consider a director’s entire oeuvre, prolific British suspense peddler Alfred Hitchcock emerges as the most-assigned director thanks to three top-25 films: “Vertigo,” “Psycho” and “Rear Window.” He’s followed by three Americans: Welles (who cracked the top 25 solely on the strength of his ubiquitous 1941 debut), Stanley Kubrick and Steven Spielberg. The only woman in the top 25 is Nazi propagandist Leni Riefenstahl.

The rankings come from Joe Karaganis and his colleagues at Open Syllabus, a research nonprofit that collected more than 15 million class syllabuses from colleges around the world. A little over half were written for classes in the United States.

The analysis of film assignments draws on about 4.5 million syllabuses assigned between 2015 and 2021. They come from all manner of classes, not just film studies, which helps explain the popularity of documentaries and other works with historical value.

As a whole, the list is far Whiter and more male than the overall population. Women directed just 3.5 percent of assigned films released before 1990 (and 13 percent of films released since), though new research from the Women Film Pioneers Project and other sources shows women may have held more positions of power in the early decades of cinema than they have at any point since. Before Hollywood calcified into a male-dominated hierarchy, women served as producers, writers and directors.

“Women were there on the set, ready to do all kinds of jobs,” said Jane M. Gaines, author of “Pink-Slipped: What Happened to Women in the Silent Film Industries?”

Gaines, a film professor at Columbia University and an expert on the history of documentary filmmaking, said the work of cinema heavyweight Sergei Eisenstein overshadowed “Man With a Movie Camera” for the better part of a century. But the latter has been recognized as a cinema classic, she said, culminating in its commemoration as a top-10 film — and the top documentary of all time — in the most recent version of the definitive Sight & Sound rankings.

the movies most often assigned in college and more 1

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“The reason is that you can teach film style with ‘Man With a Movie Camera,’” Gaines said. “It’s got freeze frames, it’s got tracking shots. It’s a compendium of the basics of film cutting — an irresistibly charming homage to cameras and camerawork.” (Story-wise, it’s a vision of “the emerging industrialization of this agricultural peasant society,” she said. “It’s very upbeat about the Soviet revolution!”)

Gaines doesn’t assign the film in her own classes: “It’s mostly about style,” she said, which makes it less resonant than Eisenstein’s crowning achievement, “The Battleship Potemkin.” That movie is technically innovative in its own right, having pioneered key techniques such as montage, but also “is powerful as a narrative of revolutionary overthrow,” she said.

For the record, Eisenstein was not impressed by Vertov’s work, with its use of such showy techniques as split screens, superimposed footage and slow motion. Upon its release, he dismissed “Man With a Movie Camera” as “pointless camera hooliganism.”

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