You have concluded that you can make a decent income with an online clothing store. But not just any online clothing store. You have targeted children’s clothing as the niche you plan to follow. It will be challenging and take effort, but if you do it right, you should be successful. So how do you do it? Follow the steps below and unlock the mysteries of making a living with an online clothing store.
Step 1 – Creating A Store
Before you launch your online store, you have to determine a few things. First, you should choose a niche. In this case, it is children’s clothing. Next, you must decide on a business structure.
The most common is a sole proprietorship, making you the sole owner and responsible for all daily activities of the business. You are also responsible for the costs and debts. Finally, you must sort out the licensing and permits required to operate an online business where you live. Check with your local municipal hall for details.
Step 2 – Creating Product Pages
You should have a website using an eCommerce platform to generate sales. The most important part of your online store website is putting it together. Think of each department as a topic for a different page on your website. For example, women’s, men’s, and children’s clothing should each have a dedicated page on your website. You can add more to address accessories, seasonal clothing, discontinued items, etc.
Step 3 – Making Your Designs
If the clothing you sell online is your brand, you need to connect with a manufacturer. Creating your clothing line to meet your specifications and shipping will be your most significant expense. Other factors that will impact production costs and the selling price will include the type of fabric, sizing, whether you will create men’s and women’s styles or opt for unisex styling, and the number of colors you intend to offer each garment.
Step 4 – Sourcing Kids’ Hoodies and Other Garments
Sometimes the most cost-effective way to launch an online clothing store is with a partnership between you and a wholesaler. Wholesalers are great partners simply because they can give you access to well-known brands, such as Bella + Canvas, at prices that will not cut your bottom line. Also, when you purchase high volume from a wholesale supplier, your cost per unit goes down and reduces shipping costs. If you are a startup on a budget, this could be a deciding factor that can get you on solid footing earlier than planned.
Step 5 – Finalizing Apps and Sales Channels
Once you get your eCommerce site online, you must get the word out. You may have an app developed that can be downloaded to mobile devices and give your followers fast and easy access to your brand. Or you may choose just to set up other sales channels. There are eCommerce sites online that you can use to get exposure, such as Amazon, Esty, and other similar sales channels. Be sure to carefully investigate the fee structure of each and choose the one or more that best fits with what you expect your sales projections to be.
Step 6 – Marketing
The final piece of the puzzle is marketing, the tool you use to promote your online kids’ clothing store. Again, there are many options available to you. Social media is simple; you must create business pages on all popular sites. Another good place to establish a business page is Google Maps. What makes social media so effective is that it increases engagement and gives your followers instant access to you and your brand. Interacting with customers will also give you valuable insight into your business.
It is easy to sell kids’ clothing online. First, you need to know how to approach it. Once you get the basics down, you can concentrate more on the items you carry in your inventory. Feedback from customers will help direct desired products and ones you should discontinue. This process of fine-tuning will help target your demographic and produce better results than trying to figure it out on your own. Good luck!