SEO, Building your website is a fantastic achievement, however, you did it, taking your business online is clear evidence of your ambition and foresight. But to get your site to the top of the Google search results, you need more than this – you need an SEO strategy.
One of the main marketing strategies that can help your business build a successful Internet business is search engine optimization (SEO), the process of tailoring your website to the algorithms that search engines use to rank websites based on “signals” that the site emits.
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An SEO strategy can be considered as the blueprint of your entire Search Engine Optimization activities. Any competent SEO company starts this planning by understanding the goal of the business and later works towards improving visibility, driving traffic to the website, improving the conversion rates, and eventually boosting both the top and bottom lines. There are a few key elements that the SEO strategy must include to be successful and beat the competition. These elements are discussed below.
Keyword research is the first step to a successful SEO strategy. Having relevant keywords is a must to be found on the organic search engine results pages. A good keyword is a term with many requests in Google and is closely connected to your business area. Those successful with SEO understand what people are searching for when discovering their business in a search engine. These are the keywords they use to drive targeted traffic to their products. To be found in SERPs, you must integrate your keywords in the title of your web pages as well as in the content of your website.
Start brainstorming potential keywords, and see how the competition looks by using Google AdWords Keyword Tool. If you notice that some keywords are too competitive in your niche, go with long-tail keywords (between two and five words) which will be easier for you to rank. The longer the keyword, the less competition you will have for that phrase in the engines.
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Meta tags still play a vital role in SEO. If you type any keyword into a search engine, you’ll see how that keyword is reflected in the title for that page. Google looks at your page title as a signal of relevance for that keyword. The same holds for the description of that page.
The meta title is the title published in the SERPs. It can be a maximum of 55 characters to be displayed entirely in the SERPs. An effective meta title should include your 3 main keywords and perfectly define your business to motivate users to visit your website.
The meta description is the text displayed in the SERPs under your meta title. This description should contain a maximum of 150 characters and should also contain your 3 main keywords. The description must clearly outline your business to attract users to visit your site.
It’s true, content is king. Search engines have stated that creating quality content is the best way to not only rank for keywords but also create positive user experiences. It will also go a long way with making sure you’re educating your consumer, and being an authority in your niche will lead to boosts in sales.
Google wants to rank high-quality content at the top of its results pages, as this provides its users with a better experience. Make sure that your pages provide accurate, useful information about topics and that users get what they expect when they click through to your page.
The content should contain properly naturally researched keywords and it should be updated regularly. The sole aim of posting the content should not only be getting noticed by search engine algorithms but also to provide value to the readers. It is only the meta content that is created for the browsers and the web crawlers. Thus, the aspects that should be created with the best SEO practices in mind are Meta titles, Meta keywords, and Meta descriptions.
The following tactics may cause Google to interpret your content as low-quality or even spammy:
Automatically generated content
Content with little substance
Content unnaturally stuffed with keywords
Off-site authority building is a key aspect of any SEO strategy. This simply means building your presence and authority on other reputed sites in your niche where your targeted audience is likely to be visiting. As these sites then provide inbound links to yours, they are more likely to visit your website too. This link-building exercise is taken as positive by search engines. The main thing to keep in mind here is that this whole exercise should be genuine and not completed through spammy or unnatural link building. You can use all white hat techniques to build this authoritativeness like publishing high-quality content, press releases, guest blogging, etc.
Avoid link-building techniques that Google views as spammy, such as buying links and linking to your site in comments on other websites.
Crawlability and indexability
If Google can’t crawl and index your site, you won’t show up in search results, so you need to get your crawlability and indexability right. Google constantly crawls the web using bots to discover pages. So, crawlability refers to Google’s ability to find your content.
Google’s crawlers discover content through links. After crawling content, Google’s crawlers send data back to Google so that it can analyze the page and add it to its index. Only indexed pages can show up in search results.
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Some of the best ways to enhance your site’s crawlability and indexability are:
- Upload a sitemap: A sitemap is a directory of your site with links to your most important pages. Maintaining up-to-date XML and HTML sitemaps helps Google find your content.
- internal links: Adding links between your pages is another way to help Google discover your content.
- your robots.txt file: In a text file, you can tell crawlers which pages you want them to crawl. Make sure that your robots.txt file is giving crawlers the right information.
You can see which of your pages are indexed using the Coverage report in Google Search Console.
The algorithms have truly changed since social media first emerged. Social media is one of the best channels for businesses to interact with their customers and provide updates on any news from your business. Social media can be very useful in reaching specific targets as well as promoting products and services by posting interesting content such as images and videos.
E-commerce stores must establish a strong social media presence on sites like Facebook, Pinterest, Twitter, etc. These social media sites send search engines signals of influence and authority.
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If you think images don’t play a role, think again. When many consumers search for products in the search engines, not only are they looking at the “Web” results, but they’re also looking at the “images” results. If you have quality images of that product on your site — and the files’ names contain relevant keywords — these images will rank well in search engines. This avenue will drive a lot of traffic to your site, as potential customers will click on that image to find your store.
These are a few key elements that any good SEO business will include in its SEO strategy planning. A perfect combination of planning, implementation, monitoring, and taking corrective actions based on the outcome is important to establish a successful business.